In 1996, a humanitarian organization based in Washington, D.C., known as 'No Greater Love' conducted a survey on children and asked them why do they think there is a holiday on Memorial Day. It was agonizing to hear their remarks that were all associated with barbecues and extended weekend parties and celebration, while they hadn't the vaguest idea about the sacrifices of the soldiers in whose honor it is celebrated. One of the children was even quoted as saying that this was the day when swimming pools open!
Thus, the organization came up with the idea of 'National Moment of
Remembrance' to remind and especially, let the future generations know
about the real meaning of the holiday. The idea clicked with the
President and Congress and since 1997, it became a standard American
tradition. National Moment of Remembrance requires everybody to keep
silent for a minute, exactly at 3.00 pm (local time) when 'Taps' is
played and reflect on the glory of those who have shed blood for us. The
federal government hopes to raise public awareness about the heroes and
their valor by introducing this moment.